Exclusive: Watch Pat McGrath Give Jessica Stam Statement Lips and Answer All our Lipstick Questions

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Jessica Stam is the new face of the CoverGirl LipPerfection print ads, and a few weeks ago we got to sit at a spring trend mini-seminar with makeup guru Pat McGrath and Stam. McGrath is fresh off her first-ever movie gig, helping to transform Rooney Mara into Lisbeth Salander in The Girl with the Dragon Tattoo. And now she’s prepping to do the makeup looks for 24 fashion shows in New York and Milan, but we got to catch up with her before the madness starts.

CoverGirl is releasing some videos highlighting their new spring beauty launches which feature McGrath giving some how-tos, with Jessica Stam as muse. Fashionista has the second such video exclusively today, and we also had the opportunity to ask McGrath all our pressing lipstick application questions. Check out Stam’s transformation below, and also get answers to such complicated issues as: When should you use a lip brush?

Click through for our full interview with Pat McGrath and the new CoverGirl video.

Fashionista: Any hard and fast rules for matching lip color to skin tone?
Pat McGrath (via email): For fair skin: pinks, nudes and cherry reds without brown and yellow undertones accentuate the porcelain radiance of your skin. CoverGirl Blast Flipstick in Whisper is a wonderful light pink against the creamy complexion. Medium to olive tones look beautiful in apricots, beiges and nudes with brown undertones such as CoverGirl Blast Flipstick in Cheeky. Dark skin tones look rich in various shades of mauve, red and berry such as CoverGirl Blast Flipstick in Flashy.

Tips for making lipstick last longer?
Lipstick holds longest with a smooth surface, so prep your lips by gently buffing with Laura Mercier Face Polish. Next apply [a lip balm] for a neutral moisturized base. A lip pencil such as CoverGirl LipPerfection Lipliner adds a layer of pigment and helps the color sustainability. Outline the whole lip with the liner then color in the entire mouth to prevent lines and blot with a tissue before applying the matte side of CoverGirl Blast Flipstick in Stunner for a lasting look. Set the lips with a light dusting of loose powder to prolong the color.

When do you recommend using a lip brush vs. just the tube itself?
I recommend using a lip brush when wearing lipstick for a precise lip and use the tube for lipglosses. The lip brush distributes the hue naturally among the lips and attains a longer lasting pigment without too much lipstick to avoid textured and dry lips.

How do you recommend prepping lips beforehand? 
Always prepare lips with a soft base by using on a warm washcloth rubbing lightly in a circular motion to exfoliate dead skin. Before applying lipstick, the trick is to apply lip liner by outlining the entire mouth, then coloring in the lips to prevent feathering.

Want to practice these techniques? Check out the video below:

 

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